Managing Innovation, Design and Creativity Book

1 What are innovation, creativity and design? 1

2 Innovation = creativity + commercialisation 27

3 Structured processes for developing new products 49

4 A note on globalisation 69

5 Innovation and branding for the Web 89

6 Strategy - emergent or planned, and other issues 99

7 Branding and innovation 119

8 The value of market research 131

9 Approaches to market research 143

10 A note on teams 155

11 Collaboration - innovation in manufacturing 171

12 The role of prototypes 183

13 Collaborating for innovation 195

14 Innovation and industry context 213

15 The effects of industry and cultural context 229

16 Informal networks and the management of knowledge 249

17 Innovation for the environment 259

18 Green design - clean environment or clean conscious? 273

19 Note on intellectual property rights (IPR) 289

20 Innovation in large organisations 297

21 Organising for innovation 309

23 Venturing - beyond company boundaries 337

23 Innovation in financial services 347

24 Innovation in the service industry 359

25 Failure, risk and measurement in innovation 371

26 Building for innovation 399

27 Company culture and architecture 411

28 Outsourcing - designers in or out? 425

29 Putting all pieces into place 445

30 The innovative organisation 465

31 Changes in the world and innovation 483

32 Innovation beyond the comfort zone? 501

33 Management without control? 507

Appendix A How to use the case studies 519

Appendix B Innovation - achievements, realisations and next challenges 521

Appendix C Categories of design 525

References 535

Index 555