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| About the Editors | ||
| Contributors | ||
| Preface | ||
| Acknowledgements | ||
| Introduction | 1 | |
| Pt. 1 | Acquisition of Design Expertise | |
| Introduction | 11 | |
| Ch. 1 | Building Up Organizational Capabilities in Design | 13 |
| Ch. 2 | In-House, Outsourced or a Mixed Approach to Design | 39 |
| Pt. 2 | Capabilities in Global New Product Development | |
| Introduction | 65 | |
| Ch. 3 | Sourcing Design Competencies: Ingersoll-Rand | 71 |
| Ch. 4 | Global New Product Development: The Case of IBM Notebook Computers | 91 |
| Ch. 5 | Absorbing or Creating Design Ability: HAG, HAMAX and TOMRA | 107 |
| Ch. 6 | Novo Nordisk A/S: Innovative Design for Diabetics | 137 |
| Ch. 7 | Integrating Design as a Strategic Resource: The Case of Ericsson Mobile Communications | 159 |
| Ch. 8 | Design and Competitive Advantage: The Case of Marimekko Oy, A Finnish Fashion Firm | 179 |
| Pt. 3 | Design Expertise Perspectives | |
| Introduction | 203 | |
| Ch. 9 | Design Management Lessons from the Past: Henry Dreyfuss and American Business | 205 |
| Ch. 10 | The Contribution of Design to Business: A Competence-Based Perspective | 217 |
| Ch. 11 | Challenge of Design Relationships: The Converging Paradigm | 243 |
| Ch. 12 | A Comparative Study of Design Professionals | 261 |
| Pt. 4 | Lessons for the Future | |
| Conclusion | 285 | |
| Index | 291 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Management of Design Alliances : Sustaining Competitive Advantage, the management of design alliances has become necessary for business to be successful, responding to challenges of new complexity. ever increasing specialisation pushes people in different disciplines away from each other, so that managing alliances be, Management of Design Alliances : Sustaining Competitive Advantage to the inventory that you are selling on WonderClubX
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Add Management of Design Alliances : Sustaining Competitive Advantage, the management of design alliances has become necessary for business to be successful, responding to challenges of new complexity. ever increasing specialisation pushes people in different disciplines away from each other, so that managing alliances be, Management of Design Alliances : Sustaining Competitive Advantage to your collection on WonderClub |