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Book Categories |
| How to use your CIM workbook | ||
| A quick word from the Chief Examiner | ||
| 1 | The nature of management information for marketing and sales | 1 |
| 2 | Forecasting in marketing and sales | 15 |
| 3 | The role of management accounting in the marketing information system | 32 |
| 4 | Management accounting decisions | 47 |
| 5 | Budgeting | 81 |
| 6 | Interpretations of financial statements | 102 |
| 7 | Marketing information and the role of research | 126 |
| 8 | Market intelligence | 143 |
| 9 | Marketing and research applications | 156 |
| 10 | Specific marketing research techniques | 169 |
| 11 | Management and technology | 194 |
| Appendix A: Specimen paper | 224 | |
| Appendix B: December 1994 paper | 227 | |
| Index | 233 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Andrew Free
reviewed Management information for marketing and sales on July 12, 2008
Management information for marketing and sales
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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Add Management information for marketing and sales, This workbook has been put together specifically for students studying for the Management Information for Marketing & Sales module in the CIM Advanced Certificates in Marketing and Sales.This workbook, which comprehensively covers the new CIM syllabus, Management information for marketing and sales to the inventory that you are selling on WonderClubX
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Add Management information for marketing and sales, This workbook has been put together specifically for students studying for the Management Information for Marketing & Sales module in the CIM Advanced Certificates in Marketing and Sales.This workbook, which comprehensively covers the new CIM syllabus, Management information for marketing and sales to your collection on WonderClub |