Listening to the Voice of the Customer Book

Name: Listening to the Voice of the Customer, Listening to the Voice of
Brand: University Press
SKU: 9780915910434
Price: 99.99 USD
Availability: InStock
Rating: 4 (1 reviews)

Listening to the Voice of the Customer, Listening to the Voice of the Customer is the only how-to manual which takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. Listening to the Voice of the Customer will show you how to de, Listening to the Voice of the Customer

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Listening to the Voice of the Customer
Written by author Jon Anton, Debra Perkins
Published by Purdue University Press, 1997/12/31
Listening to the Voice of the Customer is the only how-to manual which takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. Listening to the Voice of the Customer will show you how to de

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Book Categories

Authors

About The Authors

Acknowledgments

Foreward

Step 1 Focusing On Customer Satisfaction In The New Economy 1

Step 2 Making The Case: A Customer Satisfaction Surveying Program 9

Step 3 Customer Surveying: The Foundation Concepts 21

Step 4 Gathering The Tools 27

Step 5 Clarity Of Vision 31

Step 6 Attribute Scan 39

Step 7 Sampling Decisions And Surveying Issues 43

Step 8 Survey Method And Data Collection Issues 51

Step 9 How To Write A Survey 57

Step 10 How To Design A Questionnaire 69

Step 11 Implementing A Survey 73

Step 12 Analyzing The Survey 81

Step 13 Introduction To The Major Types Of Analysis 91

Step 14 Reporting The Results 121

Step 15 Taking Action - Making The Most Of The Presentation 129

Step 16 Continuous Improvement In The Customer Satisfaction Process 135

Glossary 141

References 145

Index 149

Title: Listening to the Voice of the Customer

Manufacturer:

University Press

Item Number: 9780915910434

Number: 1

Product Description: Listening to the Voice of the Customer

Universal Product Code (UPC): 9780915910434

WonderClub Stock Keeping Unit (WSKU): 9780915910434

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/04/34/9780915910434.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 8.500 cm (3.35 inches)

Heigh : 11.000 cm (4.33 inches)

Depth: 0.200 cm (0.08 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Listening to the Voice of the Customer, Listening to the Voice of the Customer is the only how-to manual which takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program.
Listening to the Voice of the Customer will show you how to de, Listening to the Voice of the Customer

Add Listening to the Voice of the Customer, Listening to the Voice of the Customer is the only how-to manual which takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. Listening to the Voice of the Customer will show you how to de, Listening to the Voice of the Customer to the inventory that you are selling on WonderClub

Add Listening to the Voice of the Customer, Listening to the Voice of the Customer is the only how-to manual which takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. Listening to the Voice of the Customer will show you how to de, Listening to the Voice of the Customer to your collection on WonderClub

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	About The Authors
	Acknowledgments
	Foreward
Step 1	Focusing On Customer Satisfaction In The New Economy	1
Step 2	Making The Case: A Customer Satisfaction Surveying Program	9
Step 3	Customer Surveying: The Foundation Concepts	21
Step 4	Gathering The Tools	27
Step 5	Clarity Of Vision	31
Step 6	Attribute Scan	39
Step 7	Sampling Decisions And Surveying Issues	43
Step 8	Survey Method And Data Collection Issues	51
Step 9	How To Write A Survey	57
Step 10	How To Design A Questionnaire	69
Step 11	Implementing A Survey	73
Step 12	Analyzing The Survey	81
Step 13	Introduction To The Major Types Of Analysis	91
Step 14	Reporting The Results	121
Step 15	Taking Action - Making The Most Of The Presentation	129
Step 16	Continuous Improvement In The Customer Satisfaction Process	135
	Glossary	141
	References	145
	Index	149