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Preface -
1. Lightning in a Bottle -
2. A Blockbuster (Video) Idea -
3. The Problems with How New Products Are Developed Today
4. The Upside-Down Pyramid-Or How Ideas Are Developed in Corporate America
5. Why Nine Out of Ten New Products Fail -
6. How a Good Idea Can Go Bad: The Battle of the Bagel -
7. Top Ten Reasons Ideas Fail -
8. Less Is More -
9. Market Segmentation and Aggregation -
10. The Creative Genius of Ted Turner and Rupert Murdoch -
11. Idea Engineering: Seven Steps -
12. Idea Engineering: Let’s Start a Record Label -
13. Bedrock: It’s More Than Fred & Wilma’s Hometown -
14. What Interviews with Thousands of Consumers Taught Us
15. Don’t Wait for a Miracle -
About the Authors -
Index -
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Lightning in a Bottle, Improve new-product success from 1 in 10 to 1 in 2 with a simple 7-step system.Let's face facts: modern businesses don't know how to create products. What? you say, That's ridiculous. But the truth is, 90% of new products fail in the marketplace. Woul, Lightning in a Bottle to the inventory that you are selling on WonderClubX
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Add Lightning in a Bottle, Improve new-product success from 1 in 10 to 1 in 2 with a simple 7-step system.Let's face facts: modern businesses don't know how to create products. What? you say, That's ridiculous. But the truth is, 90% of new products fail in the marketplace. Woul, Lightning in a Bottle to your collection on WonderClub |