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Focusing on both classic and contemporary studies and the most recent development and trends, Mazur's comprehensive book describes the psychological theories, applications, and experiments of learning and behaviour in both humans and animals. *NEW-Updates each chapter to include new studies that reflect recent developments in the field. *Adds more studies using human subjects, rather than animals. *NEW-Integrates material on biological constraints on learning throughout, rather than in a single chapter. *NEW-Divides coverage of operant conditioning into two, more manageable chapters. (Chaps. 6 & 9) *NEW-Provides additional examples of applications to human behavior based on recent experimental research, e.g.: - Habituation. - Classical conditioning. - Physiological mechanisms. - Rule-governed behavior. - Biological preparedness. - Stimulus control. *NEW-Covers several new topics: - Chaos theory in psychology. - Habituation in human infants. - Eye movement desensitization. - Neurophysiology of classical conditioning in humans. - Percentile schedules and shaping. - Factors affecting performance on reinforcement schedules. - Overcorrection. - Differential reinforcement of alternative
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