Knowledge Networks for Business Growth Book

Preface     V
The Concept of Knowledge Networks for Growth   E. Enkel   A. Back   G. von Krogh     1
Abstract     1
Introduction     2
Knowledge Networking as a Strategy for Company Growth     3
Leveraging Companies' Internal and External Growth Potentials     3
Forms of Governance for Knowledge Sharing and Integration     7
Clarifying the Concept of Intra-organizational Knowledge Networking     11
Framework for Knowledge Networks for Growth     16
Methodology     17
Knowledge Networks for Growth in Practice: Following an Internal Strategy through Innovation     18
Knowledge Networks for Growth in Practice: Following an External Strategy through M&A     24
General Factors to Be Adapted for Knowledge Networks for Growth     27
Discussion and Conclusion     29
Supporting Integration after M&A through Knowledge Networks within RWE Net   G. Gurgul   E. Enkel   K. Schulte   C.-H. Kruse     33
Abstract     33
Knowledge Integration after M&A in RWE Net     34
Conceptual Background     34
Approach Taken by the Research Project     37
Historical Background     38
The Demand for Knowledge Integration after M&A     39
The Development of an M&A Integration Network     41
Finding the Appropriate Structure for Knowledge Integration     41
Management Commitment     43
Selection of Knowledge Network Participants     45
Involvement of Knowledge Network Participants     47
Establishment of Social Ties     49
Further Development of the Knowledge Network     51
Supporting the Performance of a Knowledge Network     53
Lessons Learned     54
General Recommendations     55
The Customer - an Untapped Source of Innovation. Developing a Customer Integration Network in HP   G. Gurgul   E. Enkel   M. Rumyantseva   C. Ulrich     59
Abstract     59
Customer Involvement in Internal Processes     60
Conceptual Background     60
The Company Background     63
HP's Way to Customer Involvement     63
The Demand for a Customer Knowledge Network     65
Challenges Faced by the HP Support Center     65
The Approach of the Research Project     68
Addressing the Challenges of a Customer Knowledge Network     69
Overcoming Companies' Internal Challenges     69
Delivering Facilitating Conditions     70
Initializing the Customer Knowledge Network     71
Further Development of the Customer Network     72
Supporting the Performance of the HP Customer Network     73
Lessons Learned     73
General Recommendations     74
Supporting Growth through Innovation Networks in Unilever   M. Rumyantseva   E. Enkel   A. Pos     77
Abstract     77
The Launch of the Innovation Network     78
Conceptual Background     78
Company Background     80
The Need for an Innovation Network     82
Approach Taken by the Research Project     84
The Development of the Innovation Network     87
Alignment with the Company's Vision and Corporate Strategy     88
Top Management Commitment     88
Selection and Motivation of the Network Members     89
Supportive Environmental Factors for Knowledge Processes     89
Distinct Success Factors and Barriers     90
Tasks of the Innovation Network     90
Integration of Performance Measurement     91
Organizational Tools     91
The Dynamics of Innovation Network Development     92
The Corporate Advantage of a Web of Innovation Networks - Taking a Future Perspective     93
Lessons Learned     93
General Recommendations     95
A Methodology for Adapting Knowledge Networks - Managerial Guidelines   E. Enkel   G. Gurgul   M. Rumyantseva     99
Introduction     99
Vision and Strategy     102
Vision     102
Creating a Knowledge Vision     104
Identify Your Knowledge Strategy     106
Develop a Roadmap     108
Select a Process or Task that You Want to Support and Understand     108
Perform a Stakeholder Analysis     110
Understand the Different Types of Knowledge Needed     113
Decide on the Network Option     115
Select the Appropriate Network Reference Model     118
Identify Deliverables and Choose the Appropriate Knowledge Network     120
Set Up the Selected Network Type     123
Identify Your Specific Goals, Tasks and Activities     123
Composition of the Knowledge Board     126
Justification Process and Communication Plan     128
Facilitate Top Management Commitment and Find Sponsors      130
Facilitate the Relationships within the Network     134
Determine the Roles and Responsibilities     136
Organize the People and the Meetings     139
Organize the Specific Processes     144
Facilitate Relationships with the Outside World     156
Establish Internal Measurement     160
Choose and Organize Appropriate Rewards or Incentives     160
Methodology at a Glance: The Project Plan     162
Integrated Performance Measurement System for Knowledge Networks for Growth   E. Enkel   M. Rumyantseva   G. Gurgul     165
Introduction     165
Discussing selected Performance Measurement Approaches     166
Indirect Measurement Methods     167
Direct Measurement Methods     167
Balanced Scorecard (BSC)     170
Discussion of Approaches     172
The Integrated Performance Measurement System for Knowledge Networks for Growth     172
Introduction     172
External Performance Measurement     173
Internal Performance Measurement     183
Conclusion     188
Supporting the Adaptation - Templates     191
Interview Guidelines     191
Objective of the Interview Guidelines - General Recommendations     191
The Interview Process     192
Structure of the Interview Guidelines     192
Example of the Interview Guidelines     193
The Business Plan     194
Objective of the Business Plan     194
Preparation of the Business Plan     194
Structure of the Business Plan     195
Presentations to Convince Management     195
Objective of the Presentation to Management     195
Preparation of the Presentation to Management     196
Structure of the Presentation to Management     196
Example of the Presentation to Management     197
Kick-Off Workshop     200
Objective of the Kick-Off Workshop     200
Preparation of the Kick-Off Workshop     200
Structure of the Kick-Off Workshop     200
Outline of Communication     206
Objective of the Communication Outline     206
Structure of the Communication Outline     206
Internal Performance Measurement System     208
Objective of the Internal Performance Measurement System     208
Structure of the Internal Performance Measurement System     208
Project Plan      210
Objective of the Project Plan     210
References     211
List of Figures     219
List of Tables     221
Index     223
Authors     225