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Book Categories |
1 | Knowledge and the organisation | 1 |
2 | Marketing and the application of knowledge | 22 |
3 | The advent of e-commerce | 42 |
4 | Mapping knowledge systems | 63 |
5 | Internal competence | 85 |
6 | Knowledge-based positioning | 108 |
7 | Constructing knowledge plans | 127 |
8 | Product knowledge and innovation | 150 |
9 | Knowledge provision through promotion | 176 |
10 | Pricing and distribution | 196 |
11 | Managing services and customer relationships | 217 |
12 | Process implementation | 235 |
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