Journalism and Mass Communication in Africa: Cameroon Book

	Introduction
Pt. I	Discourse
1	Evolution of the Media in Cameroon	3
2	Public Perceptions of Cameroonian Journalists	17
3	Communication and the Empowerment of the People	25
4	Aesthetic Approach to Television Program Production	31
5	Effective Public Communication	41
6	Public Relations Practice in Cameroon	51
7	The Growth and Development of Advertising	59
8	The Development of Book Publishing	65
Pt. II	Research Methods
9	Communication Research: An African Discourse	81
10	Using Survey Methods in Communication Research	105
11	Content Analysis and Its Uses in Africa	121
12	Beyond Cameroon: Model Content Analysis from East and West Africa	133
App	Selected Media in Cameroon	151
	Bibliography	155
	Index	163
	Contributors	167
	About the Editors	169