Internet Business Companion Growing Your Business in the Electronic Age Book

offering tremendous commercial opportunities. But reaping its rewards requires a daunting journey through a maze of technical, financial, and logistical challenges. To make sense of it all and formulate a plan of action for your business, you need an English-speaking guide.

The Internet Business Companion tells you how to harness the Internet's competitive business advantages and explosive market opportunities without bankrupting your business. It succinctly explains how to develop and implement a cost-effective Internet business strategy. Whether your business is a small start-up or an established corporation you'll learn all the information you need to establish an online presence. You'll be able to evaluate Internet services, tools, products, and consultants and determine their true costs and benefits.

The Internet Business Companion details the entire process of building a virtual business on the Internet. The book tells you how to:

• assess your company's Internet needs and opportunities
• design a step-by-step Internet business plan that matches your budget
• market products and services using low-cost server services
• promote your business presence on the Internet while respecting the online culture
• set up an online information source for your company
• establish an Internet store front for conducting online sales
• understand what Internet tools, including FTP, Gopher, WAIS, and the World-Wide Web, can do for your business.

A pragmatic book that gives businesses a framework by which to strategically plan their internet futures. The Internet Business Companion explains what the internet is, how to assess online needs and opportunities, how to get connected, and how to make that connection to profitable expenditure.