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Book Categories |
| 1 | Scope of international marketing strategy | 1 |
| 2 | International marketing in the global economy | 29 |
| 3 | Company resources and capabilities | 42 |
| 4 | Analysis of international competitors | 64 |
| 5 | Culture values and technology | 77 |
| 6 | Political economy and created advantage | 105 |
| 7 | Public policy risk and regulation | 123 |
| 8 | The consumer products firm | 143 |
| 9 | The industrial products firm | 159 |
| 10 | The services firm | 176 |
| 11 | Building the global brand | 189 |
| 12 | Selecting international markets | 206 |
| 13 | Market entry - exporting | 225 |
| 14 | Market entry - strategic alliances | 240 |
| 15 | Market entry - acquisition and direct investment | 263 |
| 16 | Market entry - a strategic approach | 280 |
| 17 | Channels of international distribution | 301 |
| 18 | Pricing in international markets | 328 |
| 19 | Selling and negotiating in international markets | 348 |
| 20 | International marketing operations and performance | 371 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Anthony Caciolo
reviewed International marketing strategy on October 03, 2012
International marketing strategy
Reading for the 400th time. I needed the comfort, and the escape, and the world which has a lot of darkness so you can see the light better. God I miss Pratchett.
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Add International marketing strategy, Frank Bradley's International Marketing Strategy, 5e illustrates the full range of tasks facing the firm in today's competitive business environment. Bradley explains how to integrate the various market entry and development strategies into a series of de, International marketing strategy to the inventory that you are selling on WonderClubX
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