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| List of figures, tables and illustrations | ||
| Foreword | ||
| Preface | ||
| Acknowledgements | ||
| Ch. 1 | An introduction to international marketing | 7 |
| Ch. 2 | The international trading environment | 43 |
| Ch. 3 | Market considerations in the international environment | 83 |
| Ch. 4 | International marketing research and opportunity analysis | 123 |
| Ch. 5 | International marketing planning and organisation | 183 |
| Ch. 6 | International marketing strategies | 221 |
| Ch. 7 | Market entry strategies | 249 |
| Ch. 8 | International product management | 281 |
| Ch. 9 | The management of international marketing communications | 339 |
| Ch. 10 | The management of international distribution and logistics | 380 |
| Ch. 11 | Pricing for international markets | 419 |
| Ch. 12 | Implications for international marketing strategies | 457 |
| Index | 497 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Johnny Maneri
reviewed International marketing strategy on August 07, 2016
International marketing strategy
Reading for the 400th time. I needed the comfort, and the escape, and the world which has a lot of darkness so you can see the light better. God I miss Pratchett.
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