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Packed with detailed short cases and up-to-the-minute statistics. this book confront the practical problems facing the international marketer on both a tactical and strategic level, on such issues as:
-- standardization vs. modification of products and promotional campaigns
-- international market research
-- market screening and segmentation
-- promotion policies for industrialized, developing and less developed economies
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Add International marketing, Packed with detailed short cases and up-to-the-minute statistics. this book confront the practical problems facing the international marketer on both a tactical and strategic level, on such issues as: -- standardization vs. modification of products an, International marketing to the inventory that you are selling on WonderClubX
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Add International marketing, Packed with detailed short cases and up-to-the-minute statistics. this book confront the practical problems facing the international marketer on both a tactical and strategic level, on such issues as: -- standardization vs. modification of products an, International marketing to your collection on WonderClub |