|
|
Sold Out
Book Categories |
| 1 | Nature of international marketing : challenges and opportunities | 1 |
| 2 | Trade theories and economic development | 22 |
| 3 | Trade distortions and marketing barriers | 52 |
| 4 | Political environment | 84 |
| 5 | Legal environment | 121 |
| 6 | Culture | 153 |
| 7 | Consumer behavior in the international context : psychological and social dimensions | 187 |
| 8 | Marketing research and information system | 213 |
| 9 | Foreign market entry strategies | 243 |
| 10 | Product strategies : basic decisions and product planning | 272 |
| 11 | Product strategies : branding and packaging decisions | 308 |
| 12 | Channels of distribution | 344 |
| 13 | Physical distribution and documentation | 386 |
| 14 | Promotion strategies : personal selling, publicity, and sales promotion | 413 |
| 15 | Promotion strategies : advertising | 440 |
| 16 | Pricing strategies : basic decisions | 472 |
| 17 | Pricing strategies : countertrade and terms of sale/payment | 495 |
| 18 | Sources of financing and international money markets | 522 |
| 19 | Currencies and foreign exchange | 549 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jesse Yandow
reviewed International marketing on August 14, 2013
International marketing
A good book about international marketing, which was easy to read and dealed with the hottest issues in marketing.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
International marketing
X
This Item is in Your Inventory
International marketing
X
You must be logged in to review the productsX
X
X
Add International marketing, Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. <, International marketing to the inventory that you are selling on WonderClubX
X
Add International marketing, Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. <, International marketing to your collection on WonderClub |
