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In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Theodore Voth III
reviewed International marketing on December 29, 2017
International marketing
Reading for the 400th time. I needed the comfort, and the escape, and the world which has a lot of darkness so you can see the light better. God I miss Pratchett.
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