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Foreword--I.Nonaka
• Preface
• Introduction
• Aims of the Books and Research Questions
• Theoretical Framework: The Knowledge-Based View of the Firm
• Knowledge-Based Management and Organizational Learning in Marketing
• The Case Studies
• Knowledge-Based Marketing: Results and Conclusion
• Afterword--C.Savage
• Appendix: Research Methodology and Empirical Research
| Price | Condition | Delivery | Seller | Action |
| $115.00 | Digital |
| WonderClub |
Russell Cartledge
reviewed International Marketing in the Network Economy: A Knowledge-Based Approach on November 15, 2012
International Marketing in the Network Economy: A Knowledge-Based Approach
One of the worst books I have ever read. The majority was poorly written and was not always understandable
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Add International Marketing in the Network Economy: A Knowledge-Based Approach, Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate suc, International Marketing in the Network Economy: A Knowledge-Based Approach to the inventory that you are selling on WonderClubX
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Add International Marketing in the Network Economy: A Knowledge-Based Approach, Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate suc, International Marketing in the Network Economy: A Knowledge-Based Approach to your collection on WonderClub |
