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This book provides professionals with information on technical, strategic, and creative aspects of developing interactive television (ITV) systems and shows how to assess the future business potential of ITV. It explains technical areas associated with the switch to digital bandwidth, and describes design practices, such as embedding of extended codes and syntax in programs for content creation. The book then explores how ITV programming enhances the value of programs and encourages viewers to order online goods and services, and describes the profit potential of ITV. Case histories are provided of major players in the industry around the world. The author is chief engineer and head of AIR Resources of All India Radio. Annotation c. Book News, Inc., Portland, OR (booknews.com)
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Mary Cruz
reviewed Interactive TV Technology and Markets on November 12, 2014
Interactive TV Technology and Markets
Considering what it is, I find this really good. Depending on your knowledge, I think this can be eye-opening in terms of intercultural communication, and it most importantly brings a lot of perspective to standard Hofstede cultural learning.
There are also a variety of thinkers and theories presented, which just makes it a good introductory book, while at the same time bringing various ideas that makes it a hybrid book in terms of "entertainment" and pure studying of knowledge. I quite appreciate having worked with this.
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