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Interactive Television Production Book

Interactive Television Production
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Interactive Television Production, Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insi, Interactive Television Production
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  • Interactive Television Production
  • Written by author Mark Gawlinski
  • Published by Taylor & Francis, 1/25/2013
  • Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insi
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Book Categories

Authors

What Is Interactive Television?: Introduction; The different types of interactive television; Why bother with interactive television?; A concise history of interactive television; In-depth: Winky Dinky and You; Actions; The Technology: Interactive television technologies; The viewer; The television set; The transmission network or platform; In-depth: MPEG-2; In-depth: DVB and ATSC; Interactive television set-top boxes; Synchronisation of video and interactive content; Attempts at standardisation; Case studies; Actions; Making Money: The commercial attractions of television; Characteristics of commercially successful interactive television services; Revenue sources; Case studies; Actions; Production: Overview of television, software and web site production; The production process step by step; In-depth: An example interactive television budget; In-depth: The interactive television production team; Production tools; Case Studies; Actions; Usability and Design: Fundamentals of usability and design; The television experience; Design checklist; Case studies; Actions; The Future: Must-have interactive television; A social future; Power to the people; Actions; Interactive Television Glossary: Sources


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Interactive Television Production, Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insi, Interactive Television Production

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Interactive Television Production, Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insi, Interactive Television Production

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