Integrated Marketing Communication: A Primer Book

Name: Integrated Marketing Communication: A Primer, , Integrated Market
Brand: Informa PLC
SKU: 9780415314213
Price: 99.99 USD
Availability: InStock
Rating: 3.5 (2 reviews)

2 Ratings

Integrated Marketing Communication: A Primer, , Integrated Marketing Communication: A Primer

3.5 out of 5 stars based on 2 reviews

Integrated Marketing Communication: A Primer
Written by author Philip Kitchen
Published by Taylor & Francis, Inc., October 2004
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in

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1 Scene setting : theory and practice 1
2 Integrated marketing communications 13
3 Advertising 30
4 Sales promotion 45
5 Direct marketing 62
6 Marketing public relations 77
7 Sponsorship 92
8 E-communications 107
9 Relationship marketing 123
10 Summary and conclusion 140

Title: Integrated Marketing Communication: A Primer

Manufacturer:

Informa PLC

Item Number: 9780415314213

Publication Date: October 2004

Number: 1

Product Description: Full Name: Integrated Marketing Communication: A Primer; Short Name:Integrated Marketing Communication

Universal Product Code (UPC): 9780415314213

WonderClub Stock Keeping Unit (WSKU): 9780415314213

Rating: 3.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/42/13/9780415314213.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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John Bennett

reviewed Integrated Marketing Communication: A Primer on May 01, 2016

Integrated Marketing Communication: A Primer

Some good ideas, many outdated and awkward though.

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Integrated Marketing Communication: A Primer Book

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1	Scene setting : theory and practice	1
2	Integrated marketing communications	13
3	Advertising	30
4	Sales promotion	45
5	Direct marketing	62
6	Marketing public relations	77
7	Sponsorship	92
8	E-communications	107
9	Relationship marketing	123
10	Summary and conclusion	140