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1. Introduction 2. Methodological Considerations 3. The Service Environment 4. Exploring Product Development in Theory and Practice 5. Case Study Research 6. Barriers in New Service Development 7. Understanding Fundamental Barriers to Innovation 8. Improving Innovative Performance: Incremental and Radical Steps 9. Summary and Reflection
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Add Innovations and institutions, Merging academic and critical analysis of extensive qualitative data with practical recommendations for companies, this book is a rich account of how new products are brought to market, that considers both successes and failures in equal measure., Innovations and institutions to the inventory that you are selling on WonderClubX
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Add Innovations and institutions, Merging academic and critical analysis of extensive qualitative data with practical recommendations for companies, this book is a rich account of how new products are brought to market, that considers both successes and failures in equal measure., Innovations and institutions to your collection on WonderClub |