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Innovating for Sustainability: Green Entrepreneurship in Personal Mobility Book

Innovating for Sustainability: Green Entrepreneurship in Personal Mobility
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Innovating for Sustainability: Green Entrepreneurship in Personal Mobility, One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not always translate into effective business cases. The purpose o, Innovating for Sustainability: Green Entrepreneurship in Personal Mobility
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  • Innovating for Sustainability: Green Entrepreneurship in Personal Mobility
  • Written by author Luca Berchicci
  • Published by Taylor & Francis, 9/3/2008
  • One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not always translate into effective business cases. The purpose o
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Book Categories

Authors

1. Introduction

2. Product Innovation

3 Organizing for Innovation: How do Firms Innovate?

4 Environmental Product Innovation

5 Theory-Based Conceptual Model and Research Methodology

6 Description of the Mitka and the Mango Cases

7 Analysis of the Mitka and the Mango Cases

8 Discussions, Conclusions and Recommendations

References

Appendix I Characteristics of the Pre-Selected Cases

Appendix II: Source of Data


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