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This book examines India's export performance and export policies in the 1960s. The author analyses the causal factors underlying the trends in exports and evaluates the government policies which affected them. This authoritative work will be of interest to all those concerned with Indian economic problems, international trade and development economics.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Thomas Mckenzie
reviewed India's exports and export policies in the 1960's on March 31, 2021
India's exports and export policies in the 1960's
The entirety of the book focuses on large corporations and the marketing strategies that worked and failed for them. It discusses various aspects of marketing entry anywhere other than home base. It doesn't mention anything about how small and medium enterprises can reach transnational and global status. The examples being recent makes it an interesting read. Everything mentioned is pre-pandemic, so, impact and reach of these large corporations will be drastic.
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