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| Acknowledgments | ||
| Introduction | 1 | |
| 1 | A Profile of the Ladies' Home Journal | 11 |
| 2 | Housekeeping: The Greatest Business in the World | 49 |
| 3 | Women's Paid Work: Setting and Stretching the Boundaries | 79 |
| 4 | Stoves for Women, Votes for Men: The Journal and Women's Political Involvement | 109 |
| 5 | The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fiction | 137 |
| 6 | Advertising Women: The J. Walter Thompson Company Women's Editorial Department | 169 |
| 7 | "Every Woman Is Interested in This": Advertising in the Ladies' Home Journal | 197 |
| Conclusion | 229 | |
| Notes | 235 | |
| Index | 273 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
James Mullan
reviewed Inarticulate Longings: The Ladies' Home Journal, Gender and the Promises of Consumer on May 11, 2014
Inarticulate Longings: The Ladies' Home Journal, Gender and the Promises of Consumer
Really good read - interesting look at early 20th Century advertising and how it affected women. Some of the advertising campaigns and tricks that we still see today are outlined here; very entertaining!
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