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List of Illustrations Acknowledgments 1. The Need for Negativity: An Introduction 2. Assessing Negativity 3. The Information Environment and Negativity 4. Evaluating Character Attacks 5. Evaluating the Content of Negative and Positive Issue Appeals 6. Dragging the Truth into the Gutter? The News Media, Negativity and the 1988 Campaign 7. Negativity, Democracy, and the Political System Appendix
Notes
References Index
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Add In Defense of Negativity: Attack Ads in Presidential Campaigns, Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, ar, In Defense of Negativity: Attack Ads in Presidential Campaigns to the inventory that you are selling on WonderClubX
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Add In Defense of Negativity: Attack Ads in Presidential Campaigns, Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, ar, In Defense of Negativity: Attack Ads in Presidential Campaigns to your collection on WonderClub |