If It's Not Close, They Can't Cheat: Crushing the Democrats in Every Election and Why Your Life Depends on It Book

	Introduction	ix
Part I	The Stakes
1.	"I Don't Like Your Because You're Going to Get Me Killed"	2
2.	The Six-Party System	7
3.	The National Security Collapse of the Democratic Party	14
4.	Remembering Howard Dean	25
5.	Understanding John Kerry	29
6.	George W. Bush and the War	37
7.	Allies, Opponents, and Enemies	50
Part II	A Brief History of Democratic Cheating
8.	The Reputation	54
9.	The Legacy of the Machines	57
10.	Democrats and Close Elections: Whatever It Takes	60
Part III	Parties
11.	Parties Matter a Lot	68
12.	Parties Can't Govern Without Majorities or Pluralities of Seats	71
13.	Regulars, Occasionals, Principled Pragmatists, Movement Activists, and Fanatics: The Five Orders of Political Partisans	79
14.	Majorities Require the Votes of Some Not-Very-Bright People	84
15.	People Change Their Party Affiliations Slowly and Are Embarrassed to Do So	90
16.	People Like to Win (and Hate to Hear They Won't)	98
17.	Transitional Voters Don't Like Movement Activists or Fanatics	101
18.	Party Regulars Don't Like Movement Activists and Fanatics, and Movement Activists and Fanatics Need the Regulars	106
19.	There Aren't Enough Targets That You Have to Shoot at Your Friends?	111
Part IV	Money
20.	Give	118
21.	Give Until It Hurts	125
22.	Give Some More	134
23.	Celebrate Junk Mail	137
24.	Opening Your Home	140
25.	The 527 Threat	142
26.	Don't Expect to Be Thanked	149
Part V	Message Delivery
27.	Know Your Stuff: The Key Facts	152
28.	The Media Tilt Way Left, So Live with It	155
29.	Controlling the Information Flow, Part 1: The Rise of the New Media	159
30.	Controlling the Information Flow, Part 2: The Use of Talk Radio	163
31.	Controlling the Information Flow, Part 3: The Letters Page	169
32.	Controlling the Information Flow, Part 4: Using the Blogosphere	171
33.	Winning Converts	178
34.	Support the People Who Support Your Politics	181
35.	Subscribe to the Magazines That Usually Support the GOP	184
Part VI	"Danger, Will Robinson, Danger!"
36.	Abortion, Guns, and the Environment	188
37.	The Edge of the Knife: Immigration, Judges, Gays, and God	195
38.	A Majority That Endures	206
Part VII	Tone and Focus
39.	Perfect Pitch	212
40.	The Stakes	216
Appendix A	President Bush's Remarks at National Day of Prayer and Remembrance	221
Appendix B	President Bush's Address to a Joint Session of Congress and the American People	224
Appendix C	President Bush's State of the Union Address	231
Appendix D	President Bush's Commencement Speech at West Point	240
Appendix E	President Bush's Remarks to United Nations General Assembly	246
Appendix F	The Crucial Campaigns of 2004 on the Web	252
Appendix G	Political News from the Web	253
Appendix H	A Beginner's Guide to the Blogs	254
Appendix I	The Ten Key Talking Points for 2004	255
	Acknowledgments	257
	About the Author	259