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I Hate Selling Book: Business-Building Advice for Consultants, Attorneys, Accountants, Engin... Book

I Hate Selling Book: Business-Building Advice for Consultants, Attorneys, Accountants, Engin...
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  • I Hate Selling Book: Business-Building Advice for Consultants, Attorneys, Accountants, Engin...
  • Written by author Allan S. Boress
  • Published by Amacom, 1994/12/01
Buy Digital  USD$99.99

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Preface: How This Book Will Help You Become New-Business Driven
Acknowledgments
1 Why Service Providers Don't Sell More Business 3
2 The Eight Universal Traits of the Top Business Producers in the Professions 10
3 Selling Ain't Marketing - But You Need Both to Survive in the 1990s and Beyond 18
4 The Three Biggest Mistakes Professional Service Providers Make - and the Easy Way to Avoid These Costly Blunders 23
5 Conducting a Sales Examination: The Six Diagnostic Tests to Determine Whether a Client Is Sold 90 Percent of the Time 33
6 Testing for Positive Chemical Reaction 40
7 Tender Loving Care: Satisfying Emotional Needs, Wants, Desires, and Musts 55
8 Conducting a Financial Diagnostic and Nurturing the Desire to Pay 78
9 Anatomy of the Decision-Making Lifeline 89
10 Looking Good and Locking It Up in the One-Call Sale 107
11 Take Two Aspirins, but I'll Call You in the Morning 137
12 The "I Hate Selling" Professional's Black Bag of Presentational Tools 160
13 Rx for Sure-Fire Closes - Just What the Professional Orders 185
14 Triumphant Telephone Selling: Reach Out and Touch New Business Arteries 197
15 The Master "I Hate Selling" (Hey, This Could be Addictive) System in Action! 210
Index 217


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