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Book Categories |
Part 1 | Fundamentals | 1 |
Chapter 1 | It's About Results | 3 |
What Makes a Good Plan? | 4 | |
Use of Business Plans | 5 | |
No Time to Plan? A Common Misconception | 5 | |
Keys to Better Business Plans | 6 | |
A Business Plan Fable | 6 | |
Summary | 7 | |
Chapter 2 | Pick Your Plan | 9 |
What is a Business Plan? | 9 | |
What is a Start-up Plan? | 10 | |
Is There a Standard Business Plan? | 10 | |
What is Most Important in a Plan? | 10 | |
Can you Suggest a Standard Outline? | 10 | |
Standard Tables and Charts | 11 | |
Form Follows Function | 14 | |
Investor Summaries and Loan Applications | 14 | |
Timeframes: Is Three Years Enough? | 14 | |
Summary | 14 | |
Chapter 3 | The Mini-Plan | 15 |
Objectives | 15 | |
Mission Statement | 16 | |
Keys to Success | 17 | |
Break-even Analysis | 17 | |
Market Analysis | 19 | |
Pause for Reflection | 20 | |
Summary | 20 | |
Chapter 4 | Starting a Business | 21 |
Customers First | 21 | |
Myths on Starting a Business | 22 | |
The Business Plan for Start-ups | 22 | |
Realistic Start-up Costs | 22 | |
Understand the Risks | 23 | |
Incorporation and Legal Advice | 26 | |
Summary | 26 | |
Part 2 | Tell Your Story | 27 |
Chapter 5 | Describe Your Company | 29 |
Company Information | 30 | |
Think Strategically | 31 | |
Baseline Numbers | 32 | |
Summary | 36 | |
Chapter 6 | What You Sell | 37 |
Start with a Summary Paragraph | 37 | |
Detailed Description | 38 | |
Competitive Comparison | 38 | |
Sourcing and Fulfillment | 39 | |
Technology | 39 | |
Future Products | 40 | |
Sales Literature | 41 | |
Summary | 41 | |
Chapter 7 | Management Team | 43 |
Planning for People | 43 | |
Cover the Bases in Text | 44 | |
Develop Your Numbers | 46 | |
Summary | 48 | |
Part 3 | Gathering Information | 49 |
Chapter 8 | The Business You're In | 51 |
Industry Analysis | 52 | |
Finding Information | 54 | |
Finding Business Assistance | 60 | |
Summary | 62 | |
Chapter 9 | Know Your Market | 63 |
Practical Market Research | 63 | |
Internet Research for Business Plans | 67 | |
Summary | 70 | |
Part 4 | Forecasting | 71 |
Chapter 10 | Forecast Your Sales | 73 |
Sales Forecast - Simple | 74 | |
Sales Forecast - Detailed | 74 | |
Explain Forecast and Related Background | 77 | |
Summary | 78 | |
Chapter 11 | Market | 79 |
Market Segmentation is Critical | 79 | |
Market Analysis | 80 | |
Filling Out the Text | 82 | |
Summary | 84 | |
Chapter 12 | Expense Budget | 85 |
Simple Math, Simple Numbers | 85 | |
Budgeting is About People More Than Numbers | 86 | |
Your Budget and Milestones Work Together | 88 | |
The Budget Will be Part of Profit and Loss | 89 | |
Summary | 92 | |
Part 5 | Financial Analysis | 93 |
Chapter 13 | About Business Numbers | 95 |
Numbers Tell the Story | 96 | |
A Graphical View | 103 | |
Linking the Numbers | 104 | |
Summary | 104 | |
Chapter 14 | The Bottom Line | 105 |
Summary | 108 | |
Chapter 15 | Cash is King | 109 |
Basic Cash Planning Example | 109 | |
A More Realistic Example | 111 | |
Cash Flow Breakdown | 112 | |
Understanding Cash Flow | 118 | |
Summary | 118 | |
Chapter 16 | Finish the Financials | 119 |
The Balance Sheet | 119 | |
Business Ratios | 121 | |
Break-even Analysis | 124 | |
Refine and Polish the Financials | 125 | |
Summary | 125 | |
Part 6 | Strategy and Tactics | 127 |
Chapter 17 | Strategy is Focus | 129 |
Define Overall Strategy | 129 | |
Define Marketing Strategy | 132 | |
Define Sales Strategy | 133 | |
Summary | 133 | |
Chapter 18 | Make it Real | 135 |
Implementation Milestones | 135 | |
Manage Your Summaries | 136 | |
Long-Term Plan | 137 | |
Summary | 137 | |
Chapter 19 | Plan for Implementation | 139 |
Start With a Good Plan | 139 | |
Track and Follow Up | 140 | |
Keep Your Plan Alive | 140 | |
Measure a Plan by its Implementation | 150 | |
Summary | 150 | |
Part 7 | Following Up | 151 |
Chapter 20 | Print and Publish | 153 |
Publishing = Management | 153 | |
Final Edit | 154 | |
Presentation | 154 | |
Related Documents | 154 | |
Summary | 154 | |
Chapter 21 | Getting Financed | 155 |
Small Business Financing Myths | 155 | |
Where to Look for Money | 155 | |
Words of Warning | 160 | |
Submitting a Plan | 160 | |
Summary | 160 | |
Sample Plans | ||
Acme Consulting | 161 | |
AMT, Inc. | 187 | |
Hurdle: Workbook | 223 | |
Appendix A | Glossary | 279 |
Appendix B | Index | 287 |
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