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Preface | ||
Acknowledgments | ||
Prologue: The Rustling of the Grassroots | 1 | |
Pt. I | Opening Moves | 11 |
1 | Setting the Pattern for Success | 13 |
2 | Gaining Entry - and Access | 20 |
3 | Finding a Congressional Sponsor | 35 |
Pt. II | Organizing a Lobbying Campaign | 45 |
4 | Cultivating the Grassroots | 51 |
5 | Mobilizing the Grassroots for Business Issues | 72 |
6 | Winning with Established Grassroots Organizations | 91 |
7 | Developing an Inside Strategy | 106 |
Pt. III | Orchestrating the Theme | 117 |
8 | Winning at a Hearing | 119 |
9 | Working with the Media | 126 |
10 | Finding Allies | 141 |
11 | Resurrecting a Lost Cause | 149 |
Essential Tools | 156 | |
Index | 158 |
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