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How to Win in Washington : Very Practical Advice about Lobbying the Grassroots and the Media Book

How to Win in Washington : Very Practical Advice about Lobbying the Grassroots and the Media
How to Win in Washington : Very Practical Advice about Lobbying the Grassroots and the Media, , How to Win in Washington : Very Practical Advice about Lobbying the Grassroots and the Media has a rating of 3.5 stars
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How to Win in Washington : Very Practical Advice about Lobbying the Grassroots and the Media, , How to Win in Washington : Very Practical Advice about Lobbying the Grassroots and the Media
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  • How to Win in Washington : Very Practical Advice about Lobbying the Grassroots and the Media
  • Written by author Ernest Wittenberg, Elisabeth Wittenberg
  • Published by Wiley-Blackwell, 1989/10/12
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Authors

Preface
Acknowledgments
Prologue: The Rustling of the Grassroots 1
Pt. I Opening Moves 11
1 Setting the Pattern for Success 13
2 Gaining Entry - and Access 20
3 Finding a Congressional Sponsor 35
Pt. II Organizing a Lobbying Campaign 45
4 Cultivating the Grassroots 51
5 Mobilizing the Grassroots for Business Issues 72
6 Winning with Established Grassroots Organizations 91
7 Developing an Inside Strategy 106
Pt. III Orchestrating the Theme 117
8 Winning at a Hearing 119
9 Working with the Media 126
10 Finding Allies 141
11 Resurrecting a Lost Cause 149
Essential Tools 156
Index 158


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