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Ch. 1 | The Real Power Behind Great Advertising | 1 |
Ch. 2 | What Makes Agencies Tick? The Organization | 13 |
Ch. 3 | What Makes Agencies Tick? The People | 28 |
Ch. 4 | The Collaborative Teamwork Relationship: What It Is and Why It Produces the Best Advertising | 38 |
Ch. 5 | What It Takes to Get the Best | 58 |
Ch. 6 | The Collaborative Teamwork Relationship: Seven Steps to Establish It | 69 |
Ch. 7 | How to Get Things Done: A Guide to Day-To-Day Management | 80 |
Ch. 8 | Getting the Creative Process Off on the Right Foot | 96 |
Ch. 9 | How to Review Advertising - Even If You Don't Know a Good Idea When You See One | 109 |
Ch. 10 | The Approval Process | 132 |
Ch. 11 | Working as a Team During Television, Radio, and Print Production | 148 |
Ch. 12 | A Personal Contract for Team Members | 155 |
Case Histories: Analysis and Solutions | 162 | |
Appendix: The 1993 Salz Survey of Advertiser-Agency Relations | 177 | |
Index | 199 |
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Add How to Get the Best Advertising from Your Agency: The Guide to Quickly Building a Productive Team, Make sure the time and money you spend with your agency gets you the best advertising! This insightful resource provides the guidance marketing managers, advertising managers, entrepreneurs, and anyone involved with agencies need for success!, How to Get the Best Advertising from Your Agency: The Guide to Quickly Building a Productive Team to the inventory that you are selling on WonderClubX
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Add How to Get the Best Advertising from Your Agency: The Guide to Quickly Building a Productive Team, Make sure the time and money you spend with your agency gets you the best advertising! This insightful resource provides the guidance marketing managers, advertising managers, entrepreneurs, and anyone involved with agencies need for success!, How to Get the Best Advertising from Your Agency: The Guide to Quickly Building a Productive Team to your collection on WonderClub |