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Preface | vii | |
Introduction | viii | |
Part I | The Million-Dollar Memo | |
1. | The Secret of the Million-Dollar Memo | 1 |
How to communicate, not just inform | 2 | |
How find--and fill--your reader's needs | 2 | |
What's so important about a memo? | 4 | |
2. | Changing Your Approach | 6 |
To write a memo: the old way | 6 | |
To write a memo: the new way | 7 | |
The "need" test | 9 | |
3. | The Mechanics of Making a Memo | 11 |
To write--or to dictate | 11 | |
The word processor as memo producer | 12 | |
Appearance is everything--at first | 13 | |
Part II | The $2.98 Memo | |
4. | A Typical $2.98 Memo | 16 |
5. | Business Language | 17 |
Why people use it | 17 | |
How business language holds you back | 18 | |
Part III | The Enemies of a Million-Dollar Memo | |
6. | How to Lighten Your Language | 21 |
7. | Forsake Phony Fancies | 22 |
8. | No More Nounery | 24 |
Noun clusters | 24 | |
Verbs turned into nouns | 25 | |
Nouns turned into verbs | 26 | |
Why we fall victim to nounery | 26 | |
How to replace nounery | 27 | |
9. | Turn the Passive Voice Around | 28 |
Why the passive voice doesn't work | 29 | |
How to avoid the passive voice | 30 | |
10. | Weed Out Wasted Words | 31 |
11. | Clear Up Glaring Grammar Gaffes | 34 |
Unclear agreement | 34 | |
Unparallel constructions | 35 | |
Comma blunders | 35 | |
Part IV | Techniques of a Million-Dollar Memo | |
12. | Phase 1: Think Like Your Reader | 39 |
Language is not a common ground | 39 | |
How to get into your reader's head | 41 | |
13. | Phase 2: Write From the Right Side of Your Brain | 42 |
Writing versus editing | 42 | |
How to write freely | 43 | |
How to learn through writing | 43 | |
A writing exercise | 43 | |
Writing the new way | 44 | |
14. | Phase 3: Switch to the Left Side, and Edit | 46 |
Shaping your manuscript | 46 | |
Finding the unifying force | 46 | |
Meeting your reader's needs | 47 | |
Effective endings | 48 | |
Making your memo good to read--two checklists | 49 | |
15. | Tone--Your Attitude, in Writing | 51 |
How to identify the tone of your memos | 51 | |
How to control your tone | 51 | |
16. | Style--You in Your Writing | 53 |
Five techniques for letting your style shine through | 53 | |
17. | Punctuation--The Voice Behind the Writing | 55 |
Commas | 55 | |
The enclosers | 56 | |
Brackets | 56 | |
Parentheses | 57 | |
Quotation marks | 58 | |
The connectors | 58 | |
The semicolon and dash | 59 | |
The colon | 59 | |
The apostrophe | 59 | |
The hyphen | 59 | |
18. | Spelling--Write It Right | 61 |
19. | Prepositions--Little Words Mean a Lot | 63 |
Preposition combos that cause confusion | 63 | |
Words that take only one preposition | 65 | |
20. | Metaphors--Don't Mix Them | 67 |
21. | The Follow-up--The Final Flourish | 69 |
Part V | Other Applications of Your Million-Dollar Memo Skills | |
22. | How to Write a Nicely Spoken Letter | 72 |
23. | How to Write a Letter for a Job | 74 |
Making your own professional profile | 75 | |
Your letter of application--the gentle art of persuasion | 75 | |
24. | How to Write a Complaint Letter That Gets Results | 77 |
Write a mad-rag | 77 | |
Complain with style: seven rules | 79 | |
Putting the rules into practice | 82 | |
What to do if you still get no response | 86 | |
25. | How--and When--to Write for a Raise | 87 |
Making your value known | 87 | |
Putting it in writing | 87 | |
The power of enthusiasm | 88 | |
Stating your needs | 88 | |
26. | How to Write a Technical Memo | 90 |
Technical booby traps | 90 | |
The search for elegant simplicity--in four steps | 91 | |
27. | How to Write a Highly Readable Technical Report | 95 |
The pyramid of value | 97 | |
The title | 98 | |
Recommendations | 98 | |
Table of contents | 98 | |
Findings | 98 | |
Discussion | 99 | |
A discussion checklist | 100 | |
Common problems with reports | 100 | |
The appendix | 101 | |
Part VI | The Million-Dollar Method in Brief | |
28. | Think Differently | 103 |
Think: I want to talk to someone | 103 | |
Think: I want to communicate | 104 | |
Think like your reader | 105 | |
29. | Write Differently | 107 |
Write freely and ceaselessly | 107 | |
Find your unifying force | 107 | |
30. | Make It Clear and Simple | 109 |
Write what you mean | 109 | |
Use action verbs | 110 | |
Use verbs instead of nouns | 111 | |
Use prepositions instead of prepositional phrases | 112 | |
Write English | 112 | |
Avoid redundancies | 113 | |
Cut out cliches | 114 | |
The final check | 115 | |
Epilogue: Language for the Fun of It | 117 |
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