How to Win a Local Election: A Complete Step-by-Step Guide Book

	Foreword	10
	Foreword	11
	Introduction	13
Pt. I	Planning and Organizing the Campaign	19
1	The Office You Want to Run For	21
2	Election Statistics	27
3	Local Election Laws - Getting on the Ballot	33
4	Financial Reporting	41
5	District Geography and Demography	47
6	Talking to an Old Hand	53
7	Campaign Theme and Strategy	59
8	Party, Nonpartisan, and Independent Candidates	65
9	Computers - Using Them in the Campaign	73
Pt. II	Campaigning - The People	87
10	You Have to Have a Plan	89
11	Scheduling and a Calendar	97
12	The Campaign Manager	103
13	Getting a Volunteer Coordinator	111
14	The Candidate	117
15	Money and Fundraising	127
16	Winning It One Precinct at a Time	137
Pt. III	Campaign Procedures and Techniques	143
17	Literature - The Campaign Brochure	145
18	Getting a Good Mailing List	155
19	Doing a Mailing	159
20	Radio and Television	169
21	Newspapers	179
22	Yard Signs and Billboards	189
23	Going Door to Door	197
24	Miscellaneous Things That Ought to Be Mentioned	205
Pt. IV	Appendixes	213
A	Sample Campaign Plan	215
B	Initial Planning Worksheet	221
C	Week-by-Week Campaign Planning Form	223
D	Nominating-Petition Worksheet	229
E	Sample Volunteer Card	231
F	Sample Scheduling Form	233
G	Directory of State Elections Officers	235
	H: Glossary of Terms	241
	Index	247