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How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed Book

How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
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How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed, Arch has taught the art of effective communication to powerful leaders in government and industry. He's one of the best public speakers I've ever heard. He's bright, witty, engaging, and entertaining. Nobody does it better.- Charles Osgood, CBS NewsI l, How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
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Digital Copy
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  • How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
  • Written by author Arch Lustberg
  • Published by Career Press, Incorporated, 3/15/2008
  • "Arch has taught the art of effective communication to powerful leaders in government and industry. He's one of the best public speakers I've ever heard. He's bright, witty, engaging, and entertaining. Nobody does it better."- Charles Osgood, CBS News"I l
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Book Categories

Authors

Introduction     11
Selling Yourself     19
Selling Your Competence     29
Selling Your Likability     43
Selling Your Confidence     65
Selling With the Right Signals     77
Selling Yourself as a Speaker     91
Selling Yourself in Confrontation and Media Interviews     115
Selling Yourself in the Classroom     151
Selling Your Product     157
Selling Yourself in the Job Interview     163
Selling Yourself When Testifying     175
Selling Yourself in Meetings     183
Selling Yourself in Negotiations     201
Selling Your Leadership     209
The Luck Factor     213
The "Selling Yourself" Handbook     223
Appendix     233
Index     247
About the Author     255


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How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed, Arch has taught the art of effective communication to powerful leaders in government and industry. He's one of the best public speakers I've ever heard. He's bright, witty, engaging, and entertaining. Nobody does it better.- Charles Osgood, CBS NewsI l, How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed

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How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed, Arch has taught the art of effective communication to powerful leaders in government and industry. He's one of the best public speakers I've ever heard. He's bright, witty, engaging, and entertaining. Nobody does it better.- Charles Osgood, CBS NewsI l, How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed

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How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed, Arch has taught the art of effective communication to powerful leaders in government and industry. He's one of the best public speakers I've ever heard. He's bright, witty, engaging, and entertaining. Nobody does it better.- Charles Osgood, CBS NewsI l, How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed

How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed

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