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Book Categories |
Preface | ||
1 | Conducting Surveys: Everyone Is Doing It | 1 |
2 | The Survey Form: Questions, Scales, and Appearance | 9 |
3 | Getting It Together: Some Practical Concerns | 27 |
4 | Sampling | 39 |
5 | Survey Design: Environmental Control | 51 |
6 | Analyzing Data From Surveys | 59 |
7 | Presenting the Survey Results | 79 |
Appendix | 89 | |
Bibliography | 96 | |
Index | 97 | |
About the Authors | 103 |
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