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Book Categories |
I | Introduction | 17 |
II | Management principles of great ideas | 25 |
III | The 12 success factors for great ideas | 33 |
1 | The company-vision | 38 |
2 | The client | 56 |
3 | The client brief | 72 |
4 | The information | 84 |
5 | The strategy | 100 |
6 | The creative brief | 120 |
7 | Finding the idea | 136 |
8 | Describing the idea | 176 |
9 | Evaluating the idea | 198 |
10 | Presenting the idea | 228 |
11 | Protecting the idea | 246 |
12 | Producing the idea | 270 |
IV | The world needs great ideas | 283 |
Train the strategies of the top-creatives | 288 |
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Add How to catch the Big Idea: The Strategies of the Top-Creatives, Great Ideas in Advertising are not just coincidental, but the result of a consequently managed Creative Process that guarantees an Added-Value. A fascinating process of 12 phases shows what 77 Top-Creatives have in common in their work, illustrated by , How to catch the Big Idea: The Strategies of the Top-Creatives to the inventory that you are selling on WonderClubX
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Add How to catch the Big Idea: The Strategies of the Top-Creatives, Great Ideas in Advertising are not just coincidental, but the result of a consequently managed Creative Process that guarantees an Added-Value. A fascinating process of 12 phases shows what 77 Top-Creatives have in common in their work, illustrated by , How to catch the Big Idea: The Strategies of the Top-Creatives to your collection on WonderClub |