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Book Categories |
| Introduction | ||
| Ch. 1 | What Is the Specialized Business Press? | 1 |
| Ch. 2 | The Art of Targeting | 19 |
| Ch. 3 | Identity: Architecture and Mix | 39 |
| Ch. 4 | Sources | 63 |
| Ch. 5 | Interviewing I: Asking the Right Question | 87 |
| Ch. 6 | Interviewing II: Question Grids, Resistance, Special Techniques | 105 |
| Ch. 7 | Story Structure | 121 |
| Ch. 8 | Style | 137 |
| Ch. 9 | Headlining: The Title-and-Deck Approach | 167 |
| Ch. 10 | Building a Powerful Page | 185 |
| Ch. 11 | Research Tools | 201 |
| Ch. 12 | Professionalism | 221 |
| Index | 231 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Gonzalo Castro Jr.
reviewed Guide to writing for the business press on June 15, 2015
Guide to writing for the business press
I read Einsohn once or twice a year. She covers so much, so well, that it's always a helpful refresher. In discussing editorial issues she goes beyond issuing decrees. She compares approaches from different style guides, and quotes contending arguments for a larger problem-solving view. In fact, I have to suspect that her intelligent middle path between dogmatic legalism and unprincipled permissiveness is indeed the key to world peace.
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Add Guide to writing for the business press, Despite its importance to the general society and the special communities it serves, the business press (or, as it is sometimes called, the trade press or the specialized business press) has never had a working model. That is what Guide to Writing for, Guide to writing for the business press to the inventory that you are selling on WonderClubX
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Add Guide to writing for the business press, Despite its importance to the general society and the special communities it serves, the business press (or, as it is sometimes called, the trade press or the specialized business press) has never had a working model. That is what Guide to Writing for, Guide to writing for the business press to your collection on WonderClub |
