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About the Author | ||
Acknowledgments | ||
To the Academic Internship Sponsor | ||
To the Student | ||
Ch. 1 | Getting Started | 1 |
Ch. 2 | Applying and Interviewing | 13 |
Ch. 3 | Getting Settled In | 57 |
Ch. 4 | Nature of the Organization | 67 |
Ch. 5 | The Customer | 91 |
Ch. 6 | The Company Mission | 97 |
Ch. 7 | The External Environment | 107 |
Ch. 8 | Product Identification | 113 |
Ch. 9 | Customer Service | 121 |
Ch. 10 | Pricing | 129 |
Ch. 11 | Distribution | 143 |
Ch. 12 | Promotion | 151 |
Appendix A Employer/Student/Academic Sponsor Agreement for the Internship | 163 | |
Appendix B Weekly Activity Report Forms | 165 | |
Appendix C Evaluation Forms | 181 | |
Appendix D Career Options in the Fashion Industry | 191 | |
Glossary | 195 | |
Index | 207 |
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