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Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There Book

Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There
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Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There, Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level. If they succeed, they'll feel better about themselves. That's why Jay Conrad Levinson's guerrilla , Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There
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  • Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There
  • Written by author Jay Conrad Levinson
  • Published by Morgan James Publishing, 1/15/2013
  • Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level. If they succeed, they'll feel better about themselves. That's why Jay Conrad Levinson's guerrilla
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Summary: 18 chapters:
Chapter 1: Donald Trump vs. Mao Tse-Tung at the negotiating table. A fractured fairy tale introducing major deal-making weapons, countermeasures, dumb mistakes made in deal-making.
Chapter 2: Why Americans aren’t very good at deal-making—and what you can do about it!  18 comprehensive reasons Chapter 3: Know your enemy—how to get inside the big dog’s mind.  What makes big dogs and winners different than underdogs and losers Chapter 4: 365 deal-making weapons. The most comprehensive list ever assembled Chapters 5 through 9. The 50 most powerful and under-used deal-making weapons.  6 categories:  Preparation. Assertive. Defensive. Submissive. Cooperative. Dirty tricks. Plus several hundred counter-weapons  
Chapters 10 through 15: The 50 most powerful and over-used deal-making weapons.  Same 6 categories.  Plus several hundred more counter-weapons Chapter 16: Guerilla concession-making. How to make concessions the right way—and how to make big dogs give you more than they want to. Highlights:
* 20 do’s and 20 don’ts
* Strongest and weakest concession patterns
* How to determine the dollar value of every concession
* Why simply talking is a big concession
* Why listening is the cheapest—and most important—concession you can make
* How to recognize the big dog’s concession patterns and how to use them against him
* Why you should never say “I’ll think about it”
Chapter 17: Guerrilla body language. How to tell what’s going on in the big dog’s mind without him knowing that you know—whether he’s interested, whether he’s lying, whether he’s on a power trip. Over 200 gestures
* The 51 basic gestures
* 79 evaluation gestures
* 40 gestures liars make
* 18 domination gestures
* 12 touching gestures
* The body language of furniture placement—Hidden meanings of office layout
* Where people choose to sit
* 32 ways to manipulate other people with your own body language Chapter 18: How to become the ultimate guerrilla. Wrapping it up by revealing how losers become winners Some of the 100 deal-making weapons in Chapters 5-15:  
* Learn from children—they’re great negotiators
* Negotiate on an empty stomach, never when you’re full
* Mornings are much better times to make deals than afternoons
* Imply your power—don’t intentionally display it
* Learn from the Chinese—use the swarming ambush and the rule of three  
* The person with the least commitment to the relationship has the most power. So does the person who says the least
* Why grapevine gossip is the most believable kind of communication
* How to actually capture the big dog—make it impossible for him to go elsewhere
* Win by using manipulative music and frightening surroundings
* Playing dumb is smart. And it’s even smarter to know when you’re stupid
* The dynamic duo—the power of arrogance and the power of ego
* Wish lists and reality lists
* Intimidating the big dog—4 ways to win, 5 ways to lose
* Take it or leave it—using it and mis-using it
* Using the 2 G-spots: Greed and gullibility
* Funny money and real money
* The power of being un-prepared
* Reciprocity should not be even—how to get the big dog to give you a lot more than you gave him
* The power of powerlessness and 8 other power sources you didn’t even know you had


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Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There, Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level.  If they succeed, they'll feel better about themselves. That's why Jay Conrad Levinson's guerrilla , Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There

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Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There, Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level.  If they succeed, they'll feel better about themselves. That's why Jay Conrad Levinson's guerrilla , Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There

Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There

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Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There, Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level.  If they succeed, they'll feel better about themselves. That's why Jay Conrad Levinson's guerrilla , Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There

Guerrilla Deal-Making: How to Put the Big Dog On Your Leash and Keep Him There

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