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Introduction | ||
1 | The World Before GOT MILK? | 3 |
2 | The Pitch | 13 |
3 | Creative Gene Pool | 33 |
4 | A Campaign on Fire | 65 |
5 | From Giggles to Guilt | 93 |
6 | From Ad to Icon | 123 |
7 | Underage Drinking, or Children As Marketing Targets | 149 |
8 | Drysville: The Town Without Milk | 171 |
Conclusion: The End of the Tale | 185 | |
Index | 187 | |
Image Credits | 197 |
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Add Got Milk?, Got milk?: The book takes you behind the scenes on an eye-opening, laugh-out-loud journey through one of the greatest ad campaigns ever conceived. Although the success of the ads is undeniable--almost single-handedly they stemmed the decline of milk sales, Got Milk? to the inventory that you are selling on WonderClubX
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Add Got Milk?, Got milk?: The book takes you behind the scenes on an eye-opening, laugh-out-loud journey through one of the greatest ad campaigns ever conceived. Although the success of the ads is undeniable--almost single-handedly they stemmed the decline of milk sales, Got Milk? to your collection on WonderClub |