Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, and Japan Book

	Introduction : globalization and liberal governance in tobacco control	1
Pt. I	California	25
1	Global and local strategies : state and NGO initiatives, community mobilization, and social marketing	27
2	The dynamics of collaboration and community input in the media campaign	56
3	The campaign against secondhand smoke : family, ethical subjects, and the social body	88
4	Revising late modernity : smoking as icon of industrialism and the Cold War in public health and media culture	123
Pt. II	France and Japan : alternate trajectories	147
5	France : unexceptional exceptionalism?	151
6	Japan : in the shadow of colonialism and Japan tobacco	201