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Global strategic management Book

Global strategic management
Global strategic management, , Global strategic management has a rating of 3.5 stars
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Global strategic management, , Global strategic management
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Digital Copy
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  • Global strategic management
  • Written by author Philippe Lasserre
  • Published by Basingstoke : Palgrave Macmillan, 2003., 2002/10/23
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Global Strategic Management is designed as a core textbook for those students studying strategy or international business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. The text combines a strategic and managerial approach to global issues while covering future trends, including e-business and cultural issues.


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