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| Preface | ||
| Pt. I | Introduction | 1 |
| Ch. 1 | Global Marketing Strategy | 3 |
| Ch. 2 | Phases in the Evolution of Global Marketing Strategy | 26 |
| Ch. 3 | Information for Global Marketing Decisions | 51 |
| Pt. II | Initial Market Entry Strategies | 79 |
| Ch. 4 | First Steps to Globalization | 81 |
| Ch. 5 | Defining Global Competitive Advantage | 106 |
| Ch. 6 | Market Selection Decisions: Timing and Sequencing of Entry | 128 |
| Ch. 7 | Modes of Entry into Global Markets | 146 |
| Pt. III | Market Expansion Strategies | 173 |
| Ch. 8 | Establishing Direction for Local Market Expansion | 175 |
| Ch. 9 | Positioning and Segmentation | 188 |
| Ch. 10 | Tailoring Programs to Local Markets | 213 |
| Ch. 11 | Implementing Market Expansion Strategies | 241 |
| Pt. IV | Global Rationalization | 267 |
| Ch. 12 | Globalizing Marketing Strategy | 269 |
| Ch. 13 | Charting Direction in Global Markets | 287 |
| Ch. 14 | Developing Global Competitive Strategy | 312 |
| Ch. 15 | Developing the Corporate Infrastructure for Global Marketing | 337 |
| Pt. V | Dynamics of Globalization | 369 |
| Ch. 16 | The Global Imperative | 371 |
| Pt. VI | Cases | 386 |
| Company/Name Index | 537 | |
| Subject Index | 542 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Florent Michel
reviewed Global marketing strategy on September 25, 2016
Global marketing strategy
Reading for the 400th time. I needed the comfort, and the escape, and the world which has a lot of darkness so you can see the light better. God I miss Pratchett.
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Add Global marketing strategy, Today's global marketing issues and strategies are addressed through this book as professional by prepared noted international scholars. The authors address the basic issues of catering international markets and identifying key elements to expand markets , Global marketing strategy to the inventory that you are selling on WonderClubX
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Add Global marketing strategy, Today's global marketing issues and strategies are addressed through this book as professional by prepared noted international scholars. The authors address the basic issues of catering international markets and identifying key elements to expand markets , Global marketing strategy to your collection on WonderClub |