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"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking." — placebrands.net
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kjl Shh
reviewed Global brand strategy on January 29, 2013
Global brand strategy
Great book talking about entry modes
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