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Global Television and Film: An Introduction to the Economics of the Business Book

Global Television and Film: An Introduction to the Economics of the Business
Global Television and Film: An Introduction to the Economics of the Business, , Global Television and Film: An Introduction to the Economics of the Business has a rating of 3.5 stars
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Global Television and Film: An Introduction to the Economics of the Business, , Global Television and Film: An Introduction to the Economics of the Business
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  • Global Television and Film: An Introduction to the Economics of the Business
  • Written by author Colin G. Hoskins
  • Published by Oxford University Press, USA, August 1998
  • This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. A
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Book Categories

Authors

1Introduction1
2Industry and trade background and trends9
3Volume and composition of trade27
4Why Does the US Dominate Trade?37
5Film Distribution51
6Export Pricing of Television Programmes68
7The Rationale for Government Intervention, and Implications for Assessing Trade Disputes81
8Public Policy: Support and Protection89
9International Co-production as a Business Strategy102
10Business Issues and Strategies113
11New Media and New Markets131
References144
Index153


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