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Book Categories |
1 | Introduction | 1 |
2 | Industry and trade background and trends | 9 |
3 | Volume and composition of trade | 27 |
4 | Why Does the US Dominate Trade? | 37 |
5 | Film Distribution | 51 |
6 | Export Pricing of Television Programmes | 68 |
7 | The Rationale for Government Intervention, and Implications for Assessing Trade Disputes | 81 |
8 | Public Policy: Support and Protection | 89 |
9 | International Co-production as a Business Strategy | 102 |
10 | Business Issues and Strategies | 113 |
11 | New Media and New Markets | 131 |
References | 144 | |
Index | 153 |
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