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Part I: GLOBALIZATION
Chapter 1: The Emerging Global Economy
Part II: COUNTRY DIFFERENCES
Chapter 2: Differences in Political Economy
Chapter 3: Differences in Culture
Part III: CROSS-BORDER TRADE AND INVESTMENT
Chapter 4: International Trade Theory
Chapter 5: The Global Trading System
Chapter 6: Foreign Direct Investment
Chapter 7: Regional Economic Integration
PART IV: GLOBAL MONEY SYSTEM
Chapter 8: The Foreign Exchange Market
Chapter 9: The Global Monetary System
PART V: :COMPETING IN A GLOBAL MARKETPLACE
Chapter 10: Global Strategy
Chapter 11: Entering Foreign Markets
Chapter 12: Global Marketing
Chapter 13: Global Operations Management
Chapter 14: Global Human Resources Management
Glossary
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Add Global Business Today-w/postscript 99, GLOBAL BUSINESS TODAY surveys the realm of topics covered in traditional international business text, but is at a more accessible level. GBT's concise 14 chapters gives a general introduction to international business- emphasizing the environmental factor, Global Business Today-w/postscript 99 to the inventory that you are selling on WonderClubX
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Add Global Business Today-w/postscript 99, GLOBAL BUSINESS TODAY surveys the realm of topics covered in traditional international business text, but is at a more accessible level. GBT's concise 14 chapters gives a general introduction to international business- emphasizing the environmental factor, Global Business Today-w/postscript 99 to your collection on WonderClub |