Getting Your 15 Minutes of Fame and More!: A Guide to Guaranteeing Your Business Success Book

Partial table of contents:
HOW TO GET FROM HERE TO THERE: PREPARE YOUR ROADMAP TO FAME.
What's in It for Me?: The Benefits and Advantages of Fame.
First Things First: Take This Pop Quiz.
It's a Jungle Out There!: The Opportunities and Competition to Become Famous.
Hit the Bull's-Eye: Define, Target, and Find Your Audience.
Once upon a Time ...: The Importance of Being a Storyteller.
Keep It Simple, Stupid: Prioritize, Prioritize, Prioritize.
Picture This!: Why You Need Visuals.
Plot Your Route to Fame: Prepare Your Plan.
GETTING YOUR ACT TOGETHER BEFORE YOU TAKE IT ON THE ROAD: WHAT YOUR MOTHER NEVER TOLD YOU ABOUT BEING FAMOUS.
Boo!: Are There Skeletons in Your Closet?
Do as I Say, Not as I Do: Setting Good Examples...and Bad.
Creativity Counts: But Don't Go Overboard.
The Magic Nine Seconds: All about Soundbites and Inkbites.
Overcone Murphy's Law of Fame: Ensure Your Success.
I Think I Can ... I Know I Can!: Stay Focused and Be Determined.
THE EIGHT GATEWAYS TO FAME.
Sudden Impact: Newswire Services.
The Secret of Eternal Life: Computer Libraries and Databases.
SO THAT'S HOW THEY DO IT!: THE TOOLS OF THE TRADE AND HOW TO USE THEM.
A Storyteller's Best Friend: News Releases.
The Whole Enchilada: Press Kits.
A Special Invitation: News Advisories.
Dear Sir: Letters to the Editor.
Lights, Camera, Action!: Video News Releases.
Say Cheese!: Photo Ops.
Your Own Crystal Ball: Editorial Calendars.
FIRST, YOU HAVE TO GET THEIR ATTENTION: NEWS HOOKS AND STORY ANGLES.
Grand Openings: Start a Companyor Organization.
According to ...: Serve as a Spokesperson.
Show and Tell: Demonstrate or Discuss Your Expertise.
And in Conclusion ...: Make a Speech.
Nine Out of Ten Doctors Say ...: Do a Survey.
The Envelope, Please: Sponsor or Win a Contest.
Be a Good Samaritan: Do a Good Deed or Charitable Work.
FROM FAME TO INFAMY: WHEN BAD PRESS HAPPENS TO GOOD PEOPLE.
Bad Things Only Happen to Other People, Right?: Create Your Image Insurance Policy.
Just in Case You Need It ...: Prepare Your Crisis Communications Plan.
"THANKS FOR HAVING ME BACK, OPRAH": NOW THAT YOU'RE FAMOUS.
Don't You Know Who I Am?: Find Out How Famous You've Become.
Be Careful What You Wish for ...: Don't Let Fame Go to Your Head.
Glossary.
Resources.
About the Author.
Index.