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Gaining and sustaining competitive advantage Book

Gaining and sustaining competitive advantage
Gaining and sustaining competitive advantage, , Gaining and sustaining competitive advantage has a rating of 3.5 stars
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Gaining and sustaining competitive advantage, , Gaining and sustaining competitive advantage
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  • Gaining and sustaining competitive advantage
  • Written by author Jay B. Barney
  • Published by Reading, Mass ; Addison-Wesley, 997., 1996/05/14
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Dealing with competitive advantage in business, this work develops a framework that emphasizes the importance of understanding not only the threats and opportunities in a firm's competitive environment, but also the implications of firms' organizational strengths and weaknesses.


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