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Contemporary research in strategic management,with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation,Implementation,and Control of Competitive Strategy is the softcover,text-only version of Pearce and Robinson s STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new,strong coverage of Business Week material provides a currency and uniqueness to the text.
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