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| Acknowledgments | ||
| 1 | China's Encounter with Global Advertising Culture | 3 |
| 2 | The Advertising Revolution: Foreign Advertising in China in the 20th Century | 21 |
| 3 | Modern Temptation: The Siren Songs of Consumption in Foreign Ads | 51 |
| 4 | Inside the Shop: A Case Study of a Multinational Ad Agency in Beijing | 69 |
| 5 | "Crossing the River by Feeling the Stone": Government Regulation of Foreign Advertising | 91 |
| 6 | Global Advertising, Chinese Style | 105 |
| Epilogue | 119 | |
| Notes | 123 | |
| Selected Bibliography | 147 | |
| Index | 157 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Rosaire Martin
reviewed Foreign Advertising in China on August 07, 2012
Foreign Advertising in China
A detaled, accessible, and intimate ethnographic study of the Japanese model of automobile production and its consequences on the lives of workers on the shop floor.
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Add Foreign Advertising in China, Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in th, Foreign Advertising in China to the inventory that you are selling on WonderClubX
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Add Foreign Advertising in China, Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in th, Foreign Advertising in China to your collection on WonderClub |