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Book Categories |
| Preface | ||
| Introduction | ||
| 1 | The Unfocusing of Corporate America | 1 |
| 2 | The Driving Force of Globalization | 24 |
| 3 | The Driving Force of Division | 36 |
| 4 | Encouraging Signs from the Corporate Front | 48 |
| 5 | Encouraging Signs from the Retail Front | 56 |
| 6 | A Tale of Two Colas | 74 |
| 7 | The Quality Axiom | 83 |
| 8 | Finding Your Word | 96 |
| 9 | Narrowing Your Scope | 128 |
| 10 | Coping with Change | 149 |
| 11 | Divide and Conquer | 167 |
| 12 | Building a Multistep Focus | 201 |
| 13 | Disciplining a Dinosaur | 233 |
| 14 | Crossing the Trench | 245 |
| 15 | Fifteen Keys to a Long-Term Focus | 268 |
| Index | 291 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add Focus : The Future of Your Company Depends on It, In this new book by the bestselling author of The 22 Immutable Laws of Marketing, Al Ries shows why companies should focus on core products and get rid of extraneous, energy-wasting ventures. In industry after industry, it's the narrowly focused companies, Focus : The Future of Your Company Depends on It to the inventory that you are selling on WonderClubX
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Add Focus : The Future of Your Company Depends on It, In this new book by the bestselling author of The 22 Immutable Laws of Marketing, Al Ries shows why companies should focus on core products and get rid of extraneous, energy-wasting ventures. In industry after industry, it's the narrowly focused companies, Focus : The Future of Your Company Depends on It to your collection on WonderClub |