Exporting and importing fashion Book

	Preface
	Acknowledgments
Ch. 1	The Nature and Scope of Global Fashion Marketing	3
Ch. 2	The Diversity of Regional Environments	17
Ch. 3	International Fashion Market Analysis	35
	Unit 1 Reading: Reams of Change for Textiles & Apparel	48
Ch. 4	Who Exports and Why	53
Ch. 5	Who Imports and Why	71
Ch. 6	Product Development for International Trade	89
	Unit 2 Reading: Making Sense Out of the New Europe	106
Ch. 7	Getting Into the Export Business	111
Ch. 8	Exporting Distribution, Promotion, and Pricing Strategy	127
Ch. 9	Export Procedures	143
Ch. 10	The World is Your Market	163
	Unit 3 Reading: Can We Make a Deal?	179
Ch. 11	Import Product Strategy	185
Ch. 12	Import Distribution and Promotion Strategy	205
Ch. 13	Processing the Import Product	223
Ch. 14	Import Procedures	241
	Unit 4 Reading: Changes Afoot in Textiles/Apparel Sourcing Patterns	257
Ch. 15	Your Career and the Future of Global Fashion Marketing	263
	Unit 5 Reading: Careers in International Trade and Marketing	276
	Appendix A: Exporting Procedures Simulation	279
	Appendix B: Importing Procedures Simulation	291
	Glossary	301
	Index	307